Touchtech's Strategic Shift to Boost Sales Efficiency

Touchtech, a leading Swedish Fashion-Tech company, is making significant strides in enhancing the effectiveness of its sales solutions. The company recently conducted over 30 customer meetings across Europe and online, gaining valuable insights into the sales cycle and the utilization of its Digital Showroom app. These findings have been instrumental in understanding the factors that facilitate or hinder the rollout of their solutions among current and potential clients.

The Digital Showroom app has proven to be an excellent tool for digital presentations and placing pre-orders. However, Touchtech identified that some salespeople are not fully leveraging the app's potential due to a lack of training or missing functionalities. To address these challenges, Touchtech plans to collaborate with a key customer to evaluate optimized usage strategies, which will be packaged to improve onboarding for new users.

Touchtech has also recognized the hurdles in acquiring new clients for its Digital Showroom. By shifting the focus from 'experience' and 'storytelling' to positioning the app as a comprehensive B2B sales tool, the company aims to resonate more with decision-makers. The rebranded 'Touchtech DSR' will serve as a versatile tool for prospecting, inventory sales, collection ordering, seasonal planning, and meetings, both online and offline.

Furthermore, Touchtech plans to integrate features from its Sendouts app and develop necessary functionalities over the next 6-9 months, with co-financing from key clients. This integration aims to provide a unified solution by 2025.

On the retail front, Touchtech is repositioning its InStore solution to stand out as a natural sales tool that guides customers and salespeople through the entire in-store sales cycle. The company is drawing inspiration from top-performing sales associates who seamlessly incorporate InStore into various touchpoints with customers.

Despite some challenges, such as the paused AI-driven virtual try-on project with Puma, Touchtech remains committed to prioritizing its resources towards enhancing DSR and InStore solutions. The company's upcoming participation in 'PI Apparel – The fashion tech show' in Milan will further showcase its innovations, including AI's role in boosting sales productivity.

Given Touchtech's strategic realignment and focus on addressing customer needs, the recommendation is to hold on the investment, as the company's initiatives could lead to significant growth and market expansion in the near future.